DD
Doug Dworkin
Communication design for healthcare & medical education

When the stakes are high, the story has to be clear.

I’m Doug Dworkin. I’ve spent twenty-six years in healthcare marketing, turning complex ideas into presentations, motion graphics, and visuals for patients, clinicians, and executives.

26 years
in healthcare marketing and communications
3 audiences
patients, clinicians, executives. Each one listens differently.
1 craft
find the story, make it clear, make it stick

Selected work

Brand · Presentation system

One voice for a fifteen-institution medical education consortium.

For AI-PLUS, the work started with the grant proposal, past decks, and interview notes. The story came first, shaped for academic partners and funders. The brand, guidelines, and slide system followed.

Logo & identity · Brand guidelines · Kickoff deck · 34-slide template for non-designers
See the case →
AI-PLUS title slide: large 'AI-PLUS' wordmark with the tagline 'Using data to connect medical school performance with residency success,' alongside a photograph of a clinician in scrubs.
Pitch deck design

A pitch for an AI-powered clinical assessment partnership.

The deck moves step by step from problem to solution. Each section earns the next, so the room stays with the story.

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Pitch slide titled 'When access is unequal, talent gets lost,' with a photograph of a clinician and an older woman reviewing information on a tablet. Pitch slide titled 'Tested globally. Ready to scale,' with a dark photograph of Earth and three supporting points.
Motion · Patient education

FIT Kit: instructions patients can actually follow.

A patient education video for a home colorectal screening kit. Calm narration, careful pacing, and a Spanish version from the same build.

Watch the work →

Three ways in

Pick the door that matches your project.

Black-and-white portrait of Doug Dworkin smiling in a garden, wearing a ball cap and plaid shirt.

Design as communication strategy.

The first conversation is never about fonts or colors. It’s about what you need the work to do. Twenty-six years of marketing to patients, clinicians, and executives taught me how different audiences listen, and how to write and design for each one. Find the story, make it clear, make it stick.

More about how I work →

Something complex that needs a clear story?

I take on a few projects at a time.

Let’s talk