For AI-PLUS, the work started with the grant proposal, past decks, and interview notes. The story came first, shaped for academic partners and funders. The brand, guidelines, and slide system followed.
The deck moves step by step from problem to solution. Each section earns the next, so the room stays with the story.
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A patient education video for a home colorectal screening kit. Calm narration, careful pacing, and a Spanish version from the same build.
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The first conversation is never about fonts or colors. It’s about what you need the work to do. Twenty-six years of marketing to patients, clinicians, and executives taught me how different audiences listen, and how to write and design for each one. Find the story, make it clear, make it stick.
More about how I work →
